Wednesday, September 27, 2006
‘Dainik Jagran’ Forays into English Weekly Newspaper Space
New Delhi: After securing a strong foothold in Hindi heartland, Dainik Jagran now has its eyes set on the English language sphere. The paper has come out with an English weekly newspaper called ‘City Plus’. Noida edition of the paper was launched on September 23, 2006, while the Gurgaon edition is slated for launch on September 30.
8-page, all-color broadsheet constitutes news related to fashion, food, lifestyle and movie reviews, among others. The new offering from Jagran is based on an advertising driven model and is available free of cost. Terming it as a ‘retail product’, Basant Rathore, General Manager, Dainik Jagran, said, “The NCR as a region is witnessing a lot of retail boom, the Business Process Outsourcing (BPO) boom followed by a residential boom too. Corporate executives and the upwardly mobile are steadily moving to these towns. The product provides a connect with the decision makers and the upwardly mobile in a language with which they are most comfortable. It’s a platform for the retailers to connect with consumers.”
Initial print run of the Noida and Gurgaon editions is around 50,000 copies each. The group also plans to take its new product to other markets, scale up the number of pages and the print run depending on the response of readers as well as the advertisers. The periodicity factor can also be looked at depending on response.
Jagran has set up its own distribution team and is not going to rely on hawkers for distribution of ‘City Plus’. Targeted at the upper middle class, ‘City Plus’ will be distributed in select commercial and residential areas.
8-page, all-color broadsheet constitutes news related to fashion, food, lifestyle and movie reviews, among others. The new offering from Jagran is based on an advertising driven model and is available free of cost. Terming it as a ‘retail product’, Basant Rathore, General Manager, Dainik Jagran, said, “The NCR as a region is witnessing a lot of retail boom, the Business Process Outsourcing (BPO) boom followed by a residential boom too. Corporate executives and the upwardly mobile are steadily moving to these towns. The product provides a connect with the decision makers and the upwardly mobile in a language with which they are most comfortable. It’s a platform for the retailers to connect with consumers.”
Initial print run of the Noida and Gurgaon editions is around 50,000 copies each. The group also plans to take its new product to other markets, scale up the number of pages and the print run depending on the response of readers as well as the advertisers. The periodicity factor can also be looked at depending on response.
Jagran has set up its own distribution team and is not going to rely on hawkers for distribution of ‘City Plus’. Targeted at the upper middle class, ‘City Plus’ will be distributed in select commercial and residential areas.
# posted by mediabhartiwebsolutions @ 5:58 AM 
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