Tuesday, November 14, 2006

 

Click Fraud Service Releases Stronger Combat Tools

San Jose (USA), 12 November: PPC Audit, Inc. has released a major update to its cutting-edge Pay-Per-Click (PPC) tracking service. Click fraud is a relatively new term that has emerged from the online advertising industry as a result of Internet users purposely clicking on paid ads for reasons other than good-faith intentions- costing advertisers billions of dollars in lost return on investment each year. PPC Audit was the first to offer a tracking tool designed to detect and deter click fraud back in 2001, and has continued to offer cutting-edge technology solutions.

The most exciting feature of the new software release is the ability to track users that have java-script disabled, a common ploy used to avoid click fraud detection. Company offers advertisers the ability to identify even more subtle click fraud activity over the course of time- when clicks are less frequent in the short-term but consistent over the long-term.

(EWORLDWIRE)

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